My views about today’s market research challenges (infographics).
About why is neuromarketing important to marketers and how neuro techniques differ from traditional methodologies.
About common psychological retail practices targeting impulse purchasing.
Tips how to create a powerful sales copy.
Will Neuromarketing techniques answer the question why?
3 psychological qualities which suggest how to build a brand that lasts.
3 forgotten weaknesses of fMRI (and neuromarketing).
So, far, it was shown that there is a link between colour and emotion, but can colour be created using emotion alone?
What are the 4 key constructs influencing consumer behaviour?
What’s the origin and mechanics of negative emotions which drastically influence consumer needs and wants?